The very best of Australia, promoted and sold through
Chinese influencers and celebrities
Taste of Australia
Taste of Australia is a series of marketing campaigns designed to promote Australian brands and government institutions in China market using the power of influencers. Marketing via celebrities and key opinion leaders drives instant purchases and allows direct communication between brands and consumers.
Taste of Australia marketing campaigns are executed by MGI Entertainment, an international team of professionals with a demonstrated track record of success in celebrity and influencer partnerships, content creation and branded entertainment.