Chinese New Year Promotion for Harrolds
- MGI worked with 18 communications and supported QianQian in hosting a VIP shopping night in Harrolds in Sydney.
- The Chinese New Year event was covered by local and international media generating exposure of Harrolds to the China’s market.
- 3,000,000 impressions from the Daily Mail
- 400,000 Weibo impressions
- 200,000 Instagram impressions