Chinese New Year Promotion for Harrolds


  • MGI worked with 18 communications and supported QianQian in hosting a VIP shopping night in Harrolds in Sydney.
  • The Chinese New Year event was covered by local and international media generating exposure of Harrolds to the China’s market.


  • 3,000,000 impressions from the Daily Mail
  • 400,000 Weibo impressions
  • 200,000 Instagram impressions