Influencers at the Melbourne Cup 2018
- MGI invited Chinese influencers to the MUMM Champagne’s Birdcage party at Australia’s most famous thoroughbred horse race, The Melbourne Cup.
- With impressive celebrity attendees, from Usain Bolt to Sam Smith, the star-studded event is rising in popularity.
- With the help of QianQian Wu, they are keen to attract Chinese consumers.
- 5 million media impressions on news.com.au
- 300,000 Weibo impressions
- 200,000 Instagram impressions