Influencer photoshoot for Jackalope Hotel & Willow Creek Winery

Overview

  • MGI organised a photo shoot with influencer QianQian for Jackalope Hotel and Willow Creek Winery.
  • Set on a pristine vineyard amid the world-renowned Mornington Peninsula wine region, the luxury hotel is framed by beautiful surrounding landscapes. The unique destination and design provided the perfect setting for the photo shoot.
  • QianQian was styled by Australian designer Toni Maticveski and photographed by local photographer Rick Liston, creating exposure for multiple Australian businesses to China’s market.

Response

  • Total media reach: 5,138,000
  • The photos achieved 300,000 Weibo impressions

 

   

  

News coverage of the MGI Campaign Efforts