Zhang Ziyi & Western Australia

Overview

  • MGI secured the sponsorship and marketing rights for Mango & Hunan Satellite TV content opportunities.
  • In 2019, MGI supported Mango TV with Zhang Ziyi for the show “Viva La Romance”, China’s number 1 reality show.
  • The show’s 1.8 billion viewers were exposed to Western Australia.
  • Zhang Ziyi is one of China’s most beloved personalities with 28,000,000 Weibo followers.

Response

  • The show has been set to deliver an advertising gift worth $500 million for Western Australia tourism.

     

     

News coverage of the MGI Campaign Efforts

TASTE OF AUSTRALIA