How Australian brands are winning in China

An insight by Michael MacRitchie Australian companies have been building a strong relationship and reputation with Chinese consumers for many years now. Given the rising availability of Australian products and the increasing ease with which they can be… Read More

How KOLs can help with Tourism and incite travel

An Insight from Rob Pringle It’s becoming increasingly clear that KOLs, particularly in China, hold a great deal of influence among their followings. Able to sway the decision making habits of huge audiences, they’ve become an essential avenue for… Read More

6 Products China wants to buy from Australia

An article by Rob Pringle As far as reputations go, Australian products in China have a stronghold on reception with Chinese consumers, widely regarded as premium quality, value for money and trustworthiness. MGI has previously written on the trend… Read More

Memoirs of a Geisha star Zhang Ziyi set to deliver multimillion-dollar tourism boost to Australia

·       Ziyi Zhang, one of China’s most successful actors and recognised personalities will be starring in Mango TV’s Viva La Romance. ·       Viva La Romance is watched by over 130 million people weekly and each season attracts a total audience of more than 2 billion… Read More

Wine Tourism: Leveraging KOLs to attract Chinese tourists

MGI were recently asked to present at the China/Australia wine Summit on “Tourism, Trends and success factors in attracting Chinese tourists”. China has the world’s highest number of smartphones and mobile internet users who spend in excess of… Read More

Australian government to spend millions attracting Chinese tourists

Article by Kirsty Needham Beijing: Australia will spend $5 million advertising to young Chinese urbanites to persuade them regional Australia isn’t dangerous and they should come despite the lack of free WiFi. China is Australia’s biggest source of tourists… Read More

Nature in Australian Cosmetics

Thinking of the beauty industry in Australia, organic comes to mind. The industry is predominantly natural skin care and beauty brands as there is access to a variety of raw ingredients, extracted from plants and nuts. Image Source:… Read More

Health and Fitness in Australia and China

In a world where consumers are becoming increasingly knowledgeable, healthcare and fitness is now at the forefront of most consumers’ minds causing a global change. The health, fitness and wellness industry is growing in Australia, with more choices… Read More

Celebrating Australia

Australia has a lot to celebrate, perfect weather, great food, the dream lifestyle. Whether its national pride on Australia Day or bringing in the New Year. Australians don’t just celebrate their own traditions but also, international ones such… Read More

Wine and Dine in Australia

Australia is renowned for being a world power in culinary experiences. From charming countryside’s to white sand beaches, Australia has scenic surroundings all over the country to accompany good food and wine. As one of the largest wine… Read More